If you had the same hot-rod tinkering teenage years as I did, and have a basic understanding of the principals behind a four-stroke motor, then allow me to draw a metaphorical parallel for a business strategy that you can get a wrench on and may help accelerate your business to the head of the pack.
1. Intake
Gather Data - Do the research. Demographics. Who’s interested in your product? Are they in your geographical area? Who are your competitors? What does the market look like? What does your average customer look like, think like, feel like?
2. Compression
Create Content – Synthesize your data and turn it into fuel. Take all of your research and mash it together to produce iterated, targeted content that offers value to and speaks in the language of your audience, clients and customers.
3. Power
Market your content – Promote Your Content. So many hours of content production are wasted because the resulting piece or pieces of content are improperly marketed. Above all else, RESPECT EACH AND EVERY PLATFORM. Build a network of content that flows from simple and cursory on social platforms like Instagram and Pinterest, to “deep dive” platforms like YouTube, Blog Sites, E-mail newsletters and/or your website. (Your Website is where you convert the “fuel” (content + value) to….
4. Exhaust
Turn a Profit - SALES…Massive windfalls of CASH and a continuing source of LEADS is curated through careful execution of steps 1-3. Feedback from content publication is constantly collected and recirculated into the system to ensure you are maintaining a close, reciprocal relationship with your social tribe, clients and customers.
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