Are you a small business owner looking to expand your reach and promote your services? Video marketing can be an effective way of reaching potential customers, but it isn't always easy. Thankfully, with a little insight and the right guidance, you'll be well on your way towards executing a successful video marketing campaign for your small business. In this blog post, we're going to share 10 helpful tips on how you can get started with creating videos for your company that are both engaging and impactful! Read on for our top video tips specifically designed for small businesses.
1. Tell a Story
The best way to engage your viewers and keep their attention is to tell a story. Humans are hardwired to respond to stories, so use that to your advantage. Whether it’s a customer testimonial or a behind-the-scenes look at your business, tell a story that will resonate with your audience.
2. Keep It Short
When it comes to videos for small businesses, shorter is almost always better. Studies have shown that people have shorter attention spans than ever before, so it’s important to make your videos as concise as possible. Aim for videos that are no longer than two minutes, and get to the point quickly. If you have a longer story to tell, think of a way to break it up into installments. A great way do to this is with “Instagram Reels”. Check out this awesome guide from Instagram.com on how to create amazing video Reels…Everything You Need to Know to Create Great Instagram Reels.
3. Be Personable
Your small business is all about personal connections, so make sure your videos reflect that. Let your personality shine through, and don’t be afraid to show some emotion. This will help viewers feel like they know you, and they’ll be more likely to do business with you as a result.
4. Be Professional
While you want your video to be engaging and entertaining, it’s also important to be professional. This doesn’t mean that you can’t be creative or have fun with your video, but you should avoid anything that could be perceived as unprofessional. This includes using profanity, making offensive jokes, or being disrespectful to your viewers.
5. Make it Visual
People are visual creatures, so make sure your video is visually appealing. Use high-quality images and footage, and bright, bold colors. An often overlooked and underappreciated feature of quality video is lighting. There is an entire art behind lighting video and a properly lit video will stand out and be viewed as higher quality and more professional looking. Check out this great video by YouTuber and Photographer Jasmine Star about the Best Lighting Tips For Social Media Photos + Videos
6. Use Text and Graphics
If you want your small business video to look professional, then you need to use professional-looking graphics. This doesn’t mean that you need to hire a expensive graphic designer, but it does mean that you should avoid using free clip art or images that look like they came from a Microsoft Word document. Instead, try finding high-quality images or graphics that will make your video look more polished and professional. You can add graphics by using an editing platform like Adobe Rush, Adobe Premiere, Adobe After Effects or Final Cut, but many social media platforms like Instagram and TikTok have these visuals built into their interface so they can be easily added prior to publishing.
7. Use Call-to-Actions
Always include a call-to-action (CTA) at the end of your video. Whether you want viewers to visit your website, sign up for your newsletter, or give you a call, make sure they know what you want them to do next. A CTA is essential in converting leads into customers, so don’t forget it!
8. Promote Your Video
Once you’ve created your video, it’s important to promote it through social media and email marketing. You should also include a link to your video on your website and in any printed materials you create for your business. Consider running ads on Facebook and Instagram using the Meta Business suite. Even a small, properly targeted advertising spend can result in increased business and brand recognition.
9. Invest in Good Equipment
If you want high quality video, you need to invest in some good quality equipment. This doesn’t mean that you need to go out and buy the latest and greatest camera, but it does mean that you should avoid using your smartphone or tablet camera unless it has a very good camera (1080p or 4k minimum). Instead, invest in a good quality digital camera or even a DSLR camera if you want to get really high-quality footage. And don't forget audio. Most on board camera mic's are not that good at capturing audio and can often pick up a lot of ambient noise. You should consider independent/external sound capture solutions such as a lavalier mics, boom/shotgun mics, and field recorders. Here is a great guide from soundguys.com that covers a range of microphone options that can take the audio quality in your video to the next level: Best Mics for YouTube
10. Hire A Professional
Running a small business is no easy task and sometimes there just aren’t enough hours in the day to concept, capture, edit and publish your own video content. The next best solution is to hire another small business like Harmonica Press Productions to help you produce high quality video content that engages your followers, customers and clients and drives brand awareness, brand loyalty, conversions and sales for your business. Contact us today to set up a consultation and let us create a video strategy that works for you.
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